ABOUT SDG
Renowned for LUXURIOUS ATMOSPHERES and the seamless COHESION between interior DESIGN AND CONSTRUCTION
BASED IN NEW YORK
WE ARE AN INDUSTRY-LEADING, GLOBALLY INFLUENCED DESIGN FIRM
Our firm is globally recognized for creating luxurious atmospheres that seamlessly blend interior design and construction. Our industry-leading influence sets us apart, and we take pride in our ability to deliver unparalleled excellence.
With a keen eye for detail and a passion for innovation, we bring our clients' visions to life.
Each project is a testament to our commitment to perfection and our dedication to exceeding expectations.
Our work speaks for itself, and we are proud to be at the forefront of cutting-edge design.
what we do
NEW
WORK
At Samaan Design Group, we don’t just follow standards—we set them. What sets us apart isn’t just our aesthetic—it’s the way we lead with intention, heart, and mastery in every detail.
When you choose to work with us, you’re not just hiring a design firm—you’re inviting in a team that’s deeply invested in your vision, your story, and the transformation of your space into something extraordinary. We hold ourselves to a higher standard because we know what’s possible when excellence meets soul.
This is what it feels like when design is done with purpose. Come experience the difference.
what we do
With a keen eye for detail and a passion for innovation, we bring our clients' visions to life.
Each project is a testament to our commitment to perfection and our dedication to exceeding expectations.
Our work speaks for itself, and we are proud to be at the forefront of cutting-edge design.
THE Intersection of art, design, real estate and business drives this creative team to take on new challenges
WHO WE ARE
THE STORY
Kathy Samaan is the Founder& Principle Designer of Samaan Design Group, a leading Interior Design Firm based in New Jersey, serving clients world-wide.
Kathy is not just designing spaces—she’s designing legacies. As the visionary force behind Samaan Design Group, Kathy blends architecture, ancestral memory, and neuroaesthetic precision to create emotionally intelligent environments that do more than impress—they transform.
Born to Syrian and Greek immigrants who built their lives from nothing, Kathy carries the richness of her heritage into every line, texture, and threshold. Her work is a study in contrast—modern yet timeless, elevated yet deeply human. With projects spanning multimillion-dollar residences, hospitality, and commercial developments, she leads with the belief that great design should feel like being seen, held, and remembered viscerally.
At the heart of her philosophy is one truth: beauty is not skin deep—it’s nervous system deep. Her approach integrates the science of neuroaesthetics with soulful storytelling, creating spaces that regulate, inspire deep feeling, and reflect the full aliveness of the people who inhabit them.
Kathy is also a thought leader, speaker, and mentor to creatives building purpose-driven empires. Through her signature programs, initiatives for women entrepreneurs, and global design presence, she’s on a mission to turn intention into impact—and spaces into a love letters into soulful echoes of your sacred evolution.
THE ORIGIN
BEHIND THE
CURTAIN
A PEAK INTO HOW PRINCIPAL DESIGNER KATHY SAMAAN CREATES EACH SPACE WITH INTENTION, heritage and personality.
Our approach goes far beyond aesthetics—it’s an alchemy of soul, story, and sensory intelligence.
What is your modus operandi, your work method, your differentiating factor?
At Samaan Design Group, our approach goes far beyond aesthetics—it’s an alchemy of soul, story, and sensory intelligence. We don’t just select palettes or place textures—we listen, we feel, we remember. Every space we craft is a reflection of both who we are and who you are—infused with our lived experience, but always rooted in yours.
Our work begins with deep understanding. We take the time to know you—your rhythms, your rituals, your emotional landscape—so that the final design doesn’t just look beautiful, it feels like home to your nervous system. Whether residential, retail, or commercial, we’re not just handing over keys—we’re handing back a space that holds your essence.
Collaboration isn’t a phase of our process—it’s the foundation. Our clients often become friends, co-creating with us in a dialogue of trust, vision, and mutual respect. That same spirit extends to our team and the exceptional artisans who help bring our custom furniture, wallpapers, and design elements to life. Together, we craft spaces that carry a signature—one that’s both distinctly ours and unmistakably yours.
The result? Designs that blend memory and modernity, legacy and innovation—spaces that don’t just function, but belong to the people they’re made for.
How do you help your clients discover their personal design esthetic and transform their vision into reality?
Our process begins with inspiration—not as a moodboard formality, but as a mirror into your inner world. We often guide clients to explore visual cues like Pinterest when they're unsure of their preferences, but the true discovery happens through conversation. We ask intentional, grounding questions—about your routines, your family, the way you move through your days—because design is never just about aesthetics. It’s about how you live.
For example, if you’re raising little ones, we’ll intuitively account for softness—fewer sharp edges, more nurturing curves. If travel, textiles, or fashion fuel your soul, those become our threads of inspiration. Together, we weave a vision that feels entirely yours. It may take a few rounds of exploration, but once that vision lands, the entire space begins to unfold with clarity and ease.
When we’re designing for a business, our lens expands. We’re not just channeling an individual—we’re distilling the soul of a brand. Who do you serve? What do you want them to feel when they walk through your doors? How do we make your environment not just a container for commerce, but a catalyst for connection?
Working with visionary CEOs is always a privilege. There’s a mutual inspiration in the process—they trust us to interpret their mission spatially, and they’re bold enough to invest in that expansion. Watching those ideas materialize into a tangible, thriving space is one of the greatest joys of what we do.
When redoing a house, how do you make sure to keep the integrity or history?
Preserving the soul of a space is sacred to us—especially in renovations, where history lives in every imperfection, every worn edge, every original detail that has withstood time. We don’t just restore—we listen. We let the architecture speak before we ever begin to design.
There’s something deeply moving about honoring what came before—allowing original beams, moldings, or millwork to remain, not just as aesthetic accents, but as living memory. Often, it’s these pieces of the past that become our guiding light, anchoring the entire vision and giving it meaning beyond trend or function.
One of the most powerful examples was a church we reimagined. We kept its soaring original ceilings intact and introduced custom-forged steel tie rods—both a structural solution and a poetic echo of its Tudor lineage. It was a true conversation between old and new—a space that held reverence without feeling frozen in time.
That’s the heart of our approach: preservation not as resistance to change, but as a way of making space for continuity—where innovation doesn't erase history, but extends its story forward. Every detail becomes a bridge between what was and what’s possible now.
The details of who you are can translate so well into a physical thing that you use. It makes going through the motions of everyday so much more meaningful and special, creating a beautiful synergistic story.
In your view, what distinguishes great design from good design?
For us, the magic lives in the details—but not in excess. Great design isn’t about doing more. It’s about noticing more. Sometimes, a single, perfectly chosen element can shift the entire energy of a space. It’s in that intentional restraint, that reverence for nuance, where good design becomes unforgettable.
That’s why custom furniture is at the heart of almost every project we touch. We’re not just filling rooms—we’re composing stories, sculpting experiences. A single chair, tailored in scale, material, and meaning, can anchor a space with the quiet authority of something that couldn’t belong anywhere else or to anyone else.
We love blending the ancient with the contemporary—pieces that hold history in their silhouette but feel entirely of this moment. And when a detail, a texture, a curve reflects you—your essence, your rhythm, your way of moving through the world—suddenly the everyday feels sacred. A coffee table becomes a conversation. A bench becomes belonging.
This is where design becomes soul work—where even the smallest moments begin to feel like home.
What comes first in the design process? Do you see a wallpaper or pattern and build around it, or do you think of one in your head and make it come to life?
Our design process is intentionally fluid—more jazz than formula, more feeling than framework. Creativity doesn’t follow straight lines. It moves like breath, sparked by a fleeting moment, a memory, a texture you can’t stop touching. For us, inspiration can come from anywhere—a soulful trip abroad, the curve of an heirloom, or even the fabric of a beautifully tailored suit.
In fact, one of my favorite dining rooms was born from just that—a suit in deep, layered shades of blue that completely enchanted me. Its texture, its mood, the way it moved—it whispered the entire room into existence. We translated the fabric into wallpaper, wrapped the chairs in another suiting textile, and let those hues lead the art, the lighting, the atmosphere. It didn’t feel like work—it felt like remembering something that already existed.
That’s the heartbeat of our process. We don’t force inspiration into boxes. We follow the thread—until it reveals something unexpected, personal, and breathtakingly whole.
SDG IS COMPRISED OF A DIVERSE AND TALENTED GROUP OF INDIVIDUALS WORKING LOCALLY AND REMOTELY, TO DELIVER STUNNING OUTCOMES FOR CLIENTS NATIONWIDE.
meet the team
meet the team
SDG IS COMPRISED OF A DIVERSE AND TALENTED GROUP OF INDIVIDUALS WORKING LOCALLY AND REMOTELY, TO DELIVER STUNNING OUTCOMES FOR CLIENTS NATIONWIDE.
OUR
OFFICES
While designing worldwide, Samaan Design Group has offices in New York, New Jersey, Palm Beach and Miami. For those residing in those locations and are aspiring to transform their spaces into a testament of unparalleled luxury and cohesion, we warmly invite you to explore the potential of partnering with us–face to face.
